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Conducting a seminar either that’s free or fee-based is a fantastic way to build your brand, your reputation and your expertise. Once you are known as the expert in your field via your seminars, you’ll be better able to build your client base and your referrals. You’ll also be able to capture new subscribers for your newsletter and gain testimonials you can post on your website as well as in your marketing materials. And if you have books to sell that align with your seminar topic, seminars are the perfect avenue to have “back of the room” sales so participants can purchase your book. So let’s get started!

Coming up with a good topic

All great seminars start with a topic. How can you help people? How can you solve a problem? What in your industry causes customers confusion? Your seminar topic’s title should also be specific and compelling. For example,”All about Today’s Real Estate Market” is too broad. Instead, you should title your seminar,”The Ins And Outs of Selling Green Homes to Today’s Savvy Homebuyer.” Coming up with a topic requires you to listen, take notes when someone mentions a problem their having and research blogs and papers in your field.

Planning and more

o Where

First, you need to figure out where you’ll have your workshop. When you’re first starting out, try finding free places such as the local library, community centers or friends’ businesses that have adequate office space. Once you’re more established, negotiate with agencies and business owners who will take a cut of your participant fees.

You’ll need to consider having enough tables and chairs. Also consider if your chosen location has available parking, and is handicapped accessible.

o Fees

Will your workshop be fee-based or free? If it is fee-based, is the agency who is hosting it taking a certain percentage of your fees or is it a flat fee? How many participants do you need to cover the fee? You also need to know what is your minimum number of participants to make it worth your while.

o Publicity, Marketing

How will you publicize your event? Will you use flyers in key locations that would attract your ideal customer, social media, traditional print advertising, community bulletin boards, press releases, or email marketing? Also remember to use the signature block of your email to publicize your event. If you have partnered with an agency such as a community college, continuing ed program, or store, they will help you (since it will help them, too) through their brochure, website and email blasts and newsletter.

It’s the day of your seminar!

Before the day of your seminar, you’ve made enough copies of your handouts, you’ve prepared your PowerPoint presentation if you have one and you’ve made sure your laptop and projector are compatible. You also have made sure you have enough business cards, brochures, books to sell and you’ve created a sign-up list to capture email addresses for your future mail-outs.

Purchase name tags for your participants along with a marker. Show up to your seminar an hour early if you have computer equipment, and a half-hour early if you only have handouts. Adjust the chairs, tables and room temperature. Set up a separate table for your marketing materials and the participant name tags. It’s also a good idea to place your participants’ handouts on their chairs or on their spot at their table so they have everything they need. Along with the seminar handout, you should also prepare an evaluation and a video release if you are videotaping the seminar or if you want to capture your participants’ video testimonials.

And remember to

o Delegate someone to handle registrations, payments or to check participants off of the pre-paid list. This person shouldn’t be you since you need to greet everyone by shaking their hands and welcoming them to your seminar.

o Start on time, even if you know people are running late – don’t penalize the folks who got there on time!

o Who will be doing your introduction? Will you introduce yourself or be introduced? If the latter, give that person your bio sheet in advance.

Once you’ve started the workshop

o Use voice modulation; don’t look at your PowerPoint slides. Remember to talk slowly and clearly.

o Don’t rush through your points, maintain eye contact, SMILE and relax!

o Don’t overload your audience with information; make your material fit the timeframe.

After the workshop

o Read all of the evaluations (even if you’re scared to – it won’t be that bad, I promise)

o Follow up with participants via email or snail mail and welcome them to your e-newsletter or email subscription list.

When you’ve organized your materials, figure out what worked and what didn’t so you can start planning your next successful seminar!

Debt negotiation is greatly needed in the present society with these sudden economical problems people are facing. It is only at the times of economical hardships that a person needs a way to get rid of his debts or his economical problems. Thus, only a suitable way of getting out of debt can only provide an answer to your questions regarding finance. Accordingly, debt negotiation through debt settlement can be identified as a best way of eliminating your debt and getting rid of your financial issues.

If you are really in need of getting out of debt, there are only several ways available to practice. Bankruptcy and debt settlement are some of those highlighted methods available. These two methods are also completely contrasting from one another. Bankruptcy does not give a direct solution for your financial issues. Instead of that, debt settlement really provides you with extremely suitable solutions. This negotiation system is the most successful to practice as it brings forward an eternal solution for your financial issues.

Helping a troubled consumer who is extremely in debts is just helping that particular person to eliminate his debts or to totally get rid of his debts. Thus, when helping this kind of a consumer, professional debt negotiation is the most recommended method to practice. However, this negotiation processes can only be found in settlement processes. Debt negotiation is a process where you being the consumer, can obtain a certain reduction of your debts by having negotiations with your creditors through the professionals working on those companies. Thus, the success of this system totally depends on the fact that how much professional are the negotiation program and the legitimacy as well as accuracy of the company. Thus, finding a legitimate company is the best way of getting out of this problem.

Thus, if you found this kind of a highly qualified, professional company to settle your debts through negotiations, it can really help the consumers to get rid of your financial issues. Thus, if you approached this problem very carefully, then there is nothing to worry; you can easily eliminate your debts up to a certain extent. But, only if you go through a settlement company, you can enjoy the after results of it.

Are you a salesperson who is not happy or has doubts about your sales presentations? Presenting an effective sales presentation requires skill, practice planning and preparation. There are guidelines that that may be used to produce effective sales presentations which will be examined.

It is important to keep your sales presentation simple and to the point. It should not be too simple in a way that will lack substance. Through substance you can show features of your products and create an impression. Your presentation should be memorable both to you the salesperson and also to your prospects .Strive to clarify responsibilities and explain any agreements. Avid lengthiness in your sales presentations and reduce your chances of elaboration especially of product knowledge.

Effective sales presentations create an impression and have emotional appeal. Of note, is that people tend to buy on emotion, not logic. By appealing to the prospects emotion you have a better chance of closing the sale. Strive to get rid of fear if you are scared of public speaking because you will not be able to make effective presentations.

Having the appropriate presentation is crucial. Just the thought of giving a sales presentation that is inappropriate is enough to make you cringe not to mention how embarrassing it can be. It is important that you prepare thoroughly for your presentations and have everything in order. Let confidence come across in your presentations since its absence will be noticed by prospects.

Finally, consider the bigger picture that your presentation is reflective of. This will cause you to see both sides of the presentation and mention both features and benefits associated with your products. Try to avoid one sided presentations and your prospects will kindly show their appreciation for having been involved and listened to. By utilizing these guidelines you will make more effective sales presentations.