Should You Customize Your Presentation?

In other words, do you need to make sure that each time you talk about one of your ‘power’ topics, does it need to be custom fit to that specific audience?

Well, yes and no.

In other words, it depends. I’ve seen speakers that go to great lengths to make sure that they are relating to a specific audience.

For instance, when I saw Tony Robbins address the audience at the Natural Products Expo West a couple of years ago, his presentation had a lot to do with that specific industry. But he had a lot invested in it – financially. One of his companies had an interest in new FDA rules that might affect them, so his knowledge of the industry was extremely high. And because of that, his presentation was specifically tailored to the audience – even though his core message could have been delivered to virtually any gathering.

I’ve also seen keynotes that were ‘cookie-cutter’ and could have been virtually cut-and-pasted to any group without changing a single word.

Both went over quite well.

So what’s the answer?

In those cases, the audience was large – a few thousand at least. The speakers were well known, and the audiences quite receptive.

If you’re speaking to a smaller audience, your payoff will be worth it if you can tailor your presentation.

Let’s say you’re speaking to a group of fitness trainers. Before the presentation if you take some time to chat with some of the audience (either in person or with one of the organizers ahead of time) and learn a bit about the group, you’ll have some good ammunition to add to your speech.

For example, perhaps you speak with Carol, who’s been training and helping clients who are recovering from auto accidents. You tell her that an acquaintance of yours was in an auto accident recently and is in need of some direction. In your conversation you may uncover a couple of tidbits that might help your friend. If you find a way to work a few elements of that conversation into your presentation it does a couple of things:

First, it shows that you took the time to talk to and learn a bit about your audience. It shows them that you care.

Second, when you mention Carol’s name, several members of the audience will perk up a bit more because they’re sure to know who Carol is. So you’ve got them paying closer attention.

Both of those elements will make you more attractive to the audience as a good speaker. It wouldn’t surprise me if a number of them took mental notes and remember to call you when a group they’re associated with needs a speaker.

So all the way around, customizing your presentation – whether a full-blown speech written specifically for the group, or adding some elegant personalization touches – makes a lot of sense.

Godrej Avenues – Your first step towards a new lifestyle

Bangalore or Bengaluru is the fifth-largest urban economy in India crossing over US$120.4 billion output. This city is also the third-largest in terms of population with over 19 million people residing within the city limits as well as in the metropolitan area. With the growing economy and the population, the BBMP or Bruhat Bengaluru Mahanagara Palike is working towards satisfying the needs of the population to have a better infrastructure as it is its sole duty to look after the civic infrastructure of the city. Like many other major metropolitan cities of India, Bangalore also became a major metropolis right from scratch. Today the city hosts thousands of people working in this IT capital also known as the ‘Silicon Valley of India’.

Many real estate companies have put forward their plans to upgrade the city’s infrastructure. This not only includes residential but also commercial with proper access to transportation to both. Among such aspiring contestants, one such developer stood out with a plan of providing affordable housing partnered with financial institutions to help with financial hurdles, especially the Home Down Payment. The name that stood out to me was very well-known among the real estate players in India – Godrej Properties. They have got a respectable amount of experience in the real estate industry. The group has residential and commercial projects spread across multiple major locations such as Mumbai, Pune, Kolkata, Nagpur, Bangalore, Mangalore, Chennai, Ahmedabad, and Chandigarh. They have a variety of options on their palette for the buyers of different mindsets and budgets. You have the opportunity to choose among various properties be it a plot of land, condos, studios, or even apartments with variable configurations. Of the various choices, today we are going to talk about one of their recent additions – Godrej Avenues.

Godrej Avenues is a residential project with 1, 2, 2.5, and 3 BHK apartments respectively. This project is strategically situated at Yelahanka offering excellent connectivity to every hub in Bengaluru including Hebbal, Manyata Tech Park, Whitefield, Malleshwaram, and the Outer Ring Road. Within close proximity, you will find all the basic necessities such as Bengaluru City Railway Station, Bus stations, schools, colleges, and entertainment options. The apartments at Avenues are designed to provide top-class quality accommodation and are specifically designed with better nurturing of kids in mind. With over 120 years of experience in all types of services, this surely will convince you to put your trust in this brand when buying this property. So if you are looking to buy a flat in Bangalore then look no further than Avenues.

Godrej Avenues offers amenities such as a jogging track, infinity pool, community hall, kids outdoor play area, party lawn, 6096 sq. mt. clubhouse, sky lounge at 45.72 meters, stargazing platform, barbeque corner, zen garden, reflexology court, yoga deck, open green spaces, landscaped gardens, walkways, skating rink, futsal court, gymnasium, pool table, foosball, pool table, dartboard, checkers, indoor badminton court, mini theatre, dance and music room, indoor games multi-purpose hall and many more. The project also has exclusive lifestyle tie-ups with Apollo Pharmacy, EarDrums Music Hub, Just Cricket Academy, Nilgiris Supermarket, and Just Books Library. The location of the project plays a very important role in the features of this residential project as it provides easy connections to the city’s major hubs. Yelahanka is one of the fastest-growing suburbs in Bangalore and investing in this project is surely a boon in the upcoming years and you will thank yourself later for the investment. The project comes with a variety of payment options as per your needs and budget. You can choose from 1 BHK, 2 BHK, 2.5BHK, and 3 BHK apartments along with the best-in-class amenities mentioned earlier.

The current pandemic situation has put a heavy strain on the residential property market. With some patience and proper planning, you can easily come up with the decision of buying a home of your choice. And given that the possibility of getting the industry back on track, the developers are surely going to let loose on the leash and will put the pricing right.

3 Things Great Negotiators Do

First, in the beginning, negotiators always focus on the relationship, realizing that even if they cannot reach agreement in this specific meeting, there will always be future opportunities. They prepare and plan for a positive environment, how will they manage the conflict, who is in the room and how can they show respect to each person in the meeting.

Common ground is a key behavior that great negotiators know can overcome conflicting issues and build trust into the process. People like to deal with others when they feel they have something in common.

Good negotiators seek to create a positive working climate with the other party. “A critical element in any negotiation – and one that frequently causes the most anxiety – is the quality of the working relationship we have with the other party. A good working relationship enables us to handle our differences efficiently.” (Fisher and Ertel, 1995)

A clear agenda needs to be created including date, time, issues to be covered, etc. as well as the names of all negotiators. This agenda should be created in consultation with the other party. (Fuller, 1991) They want to make sure that everyone has a voice in the meeting who wants one.

Effective negotiators take much more time discussing areas of common interest and the attractiveness of reaching agreement than poorer negotiators. (Pruit and Rubin,)

Secondly, great negotiators always know what they want and are willing to ask for it. They use assertive language that shows clarity and purpose. “Here is what we want…”This is what we are looking for…My suggestion is that we do it like this.”

Effective negotiators state a clear opening need and stick to it until they sense the other party clearly understands it.

And thirdly, great negotiators ask more questions. Researchers tell us that they ask three times more questions than ordinary negotiators.

Good negotiators ask “problem-solving questions” to understand the other’s position and underlying needs (Ury, 1991) and look for possible ways to reach agreement. ” There will almost certainly be some shared interests on which it may be possible to build. There will also almost certainly be features of the conflict where we can satisfy some interest of the other side without causing damage to any significant interest of our own.” (Fisher, Kopelman, Schneider, 1994)

After they ask these questions they display by listening and paraphrasing skills to check understanding. Successful negotiators more frequently paraphrase and check for understanding than the average negotiators. They also ask significantly more questions. (Rackham, 1976)

Follow these 3 tips and not only will you be a better negotiator but you will build your reputation as someone who is great to negotiate with, strong, clear and respectful.