Should You Customize Your Presentation?

In other words, do you need to make sure that each time you talk about one of your ‘power’ topics, does it need to be custom fit to that specific audience?

Well, yes and no.

In other words, it depends. I’ve seen speakers that go to great lengths to make sure that they are relating to a specific audience.

For instance, when I saw Tony Robbins address the audience at the Natural Products Expo West a couple of years ago, his presentation had a lot to do with that specific industry. But he had a lot invested in it – financially. One of his companies had an interest in new FDA rules that might affect them, so his knowledge of the industry was extremely high. And because of that, his presentation was specifically tailored to the audience – even though his core message could have been delivered to virtually any gathering.

I’ve also seen keynotes that were ‘cookie-cutter’ and could have been virtually cut-and-pasted to any group without changing a single word.

Both went over quite well.

So what’s the answer?

In those cases, the audience was large – a few thousand at least. The speakers were well known, and the audiences quite receptive.

If you’re speaking to a smaller audience, your payoff will be worth it if you can tailor your presentation.

Let’s say you’re speaking to a group of fitness trainers. Before the presentation if you take some time to chat with some of the audience (either in person or with one of the organizers ahead of time) and learn a bit about the group, you’ll have some good ammunition to add to your speech.

For example, perhaps you speak with Carol, who’s been training and helping clients who are recovering from auto accidents. You tell her that an acquaintance of yours was in an auto accident recently and is in need of some direction. In your conversation you may uncover a couple of tidbits that might help your friend. If you find a way to work a few elements of that conversation into your presentation it does a couple of things:

First, it shows that you took the time to talk to and learn a bit about your audience. It shows them that you care.

Second, when you mention Carol’s name, several members of the audience will perk up a bit more because they’re sure to know who Carol is. So you’ve got them paying closer attention.

Both of those elements will make you more attractive to the audience as a good speaker. It wouldn’t surprise me if a number of them took mental notes and remember to call you when a group they’re associated with needs a speaker.

So all the way around, customizing your presentation – whether a full-blown speech written specifically for the group, or adding some elegant personalization touches – makes a lot of sense.

Using Wedding Cake Flowers to Add Beauty to the Presentation

Flowers are an integral part of every wedding, right down to the cake itself. Wedding cake flowers can add an extra touch of beauty and grace to the end result. There are many common ways for them to complement the design and flow of your presentation. For starters, having them on the table around the cake really spices up the overall look and feel. Placing a small corsage on the top of it is one popular option, as is spreading some flower petals on top of the cake. Flashier arrangements might spread from the bottom of the cake to its top.

In the past, artificial flowers were the most common choice. Whether sugar flowers meant to be eaten or silk flowers just for decoration, fake flowers were the ones often used. This is because while beautiful, many of them can also be toxic. Fortunately, most florists are keenly aware of which types might present a danger to the guests. Thus, it’s possible to use fresh, real flowers to garnish a wedding cake. Many florists can even provide options where you can actually eat the flowers that will be a perfect match for your cake.

Using edible flowers will often be a more expensive option, however. Since most flowers are commonly grown with pesticides, it can be difficult to find ones that are grown naturally for a good price. If it’s in the budget however, using this option can really add something unique to your reception ceremony. Your guests will love the beauty, and the overall presentation will definitely be enhanced.

Transcending Past, Inspiring Future, Living Present

EVEN yesterday was perhaps a blight and something to be quickly forgotten. Something to be ashamed of, to feel guilty for, to be struck down with self-condemnation, if not another’s judgment – for not living up to a standard.

Such a phenomenon is likely to be experienced every now and then by us all.

We feel dirty or just like dirt. Our spirit within takes a tumble and we wonder if we will ever succeed in the slightest degree. The enemy is having a field day at our expense.

We are held inextricably to our pasts as long as we insist on remaining there.

By memory or insistence of consciousness, we go there, to where no sun shines; only pelting rain thrashes our worn exterior. Go inside to truly view the damage. The human spirit, a delicate instrument – a shimmering image of our soul – is dashed without consolation. Whether by rejection, ridicule or repeal we are strewn without hope when the sensitivities of the soul are carelessly treated.

None of us need to have been abused or neglected to feel the abovementioned burden.

It is part of the human condition – being human qualifies us for guilt, shame, condemnation, fear, judgment, and the like. We could have had the best of upbringings and we will still find it harrowing what the human experience calls us to endure. So it’s not just the abused and neglected that suffer. We all do.


The past is important to validate. It happened. We were not affirmed or loved as we deserved to be; none of us were. Being parents, we now empathise. It’s impossible to be a perfect parent. In my parenting I’ve failed my children countless times, simply by what I’ve said and not said.

Now here’s the rub.

Transcending our pasts is no impossibility. It is no mere possibility. It is one sure probability when we are prepared to do all we can do.

When we have proved the power of God right in being able – through trust and obedience – we know we can do anything.

A vision for the future is something we can procure simply through wondering what might be.

Such a vision is nothing short of inspiring. And to go to great pains to bring that vision to bear upon reality is our quest. There is plenty to gain and nothing to lose when we jettison time for thought on our past and cast our thoughts upon the present – what can be done now.


Feeling the hurt of God for how we were hurt in our past helps us believe in an inspiring vision for the future built on living in the present.

Your past does not equal your future. Your present is your key.

Our futures are always brightest when we view life through the perspective of God.

© 2015 S. J. Wickham.