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What Makes a Good MLM Presentation Part 1 of 3

What really makes a good MLM presentation?

This is a 3-part series in which I’ll discuss:

Part #1 (this part) – Your state of mind when you conduct an MLM presentation

Part #2 – The problem and solution approach

Part #3 – What is your offer to your prospects?

Here’s Part 1:

Not long ago, I watched Ruben Gonzalez — a 3-time Olympian in a sport that takes him down an icy mountain on a

sled at an incredible speed — who is now a motivational speaker.

He started after a short video clip of his triumph by saying:

“Many people asked me if going down an icy mountain at 85 mph is scary?

“I told them, ‘No, it’s not scary…

“It’s terrifying! It’s awful!”

As he said that with full of passion, energy and emotion, I began to wonder how many times he had said those same words that would capture anyone’s attention right from the very beginning of his talk?

5 times? 20? 100? 500?

I would reckon he had spoken those same few paragraphs at least a few hundred times. In fact, someone once told me that Madonna typically rehearse a song for at least 500 times before she performs on stage.

How is it that Ruben Gonzalez is still able to maintain his passion and energy level as he related his experience with the audience for the umpteenth time?

… Or should I put it this way:

Ruben Gonzalez is a professional motivational speaker who is able to make sure that every time he speaks – no matter whether it’s his 10th time or the 1000th time – with the same passion and energy!

And that’s expected of him, isn’t it?

After all, he’s a motivational speaker…

But, on the other hand, have you ever thought that he could in reality be sick and tired of telling the same old story over and over again no matter how exciting that story can be?

Now, think for a moment of those days when you first joined your MLM business…

You were totally excited and charged up… especially after your sponsor shared with you that you can earn a mind boggling income by simply sponsoring a few downline…

…And then you went out there and shared with your friends.

…And it was easy to sponsor a few people – I’m sure you know what I mean :-)

Your excitement, enthusiasm, eagerness, energy literally ‘electrified’ the prospect and he would be a fool not to take up your amazing offer!

Now… FAST FORWARD 3 months, 6 months, a year or two…

What happened?

You did your best to show your plan but found that your closing rate hit rock bottom.

How many times have you shared your business?

A hundred times? 200? 500?

Aren’t you like Ruben Gonzalez who’s sharing the same old plan, talking about the same old company, same old products?

It had gotten a little boring now and you just want to finish off quickly and get your prospect to sign up so
he won’t take up your precious time.

After all, this business is so simple and why did he (the prospect) not see it and kept asking so many questions?

So, before you make your next MLM presentation, take a moment to reflect on those days when you first joined and do your best to share with the same enthusiasm and then watch your success rate go back up again.

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Going Green is Easy With Email Bill Presentment and Payment

Email Bill Presentment and Payment (EBPP) is fast becoming the preferred process for companies who are looking for cost efficiencies, faster payments and a reduction in their environmental impact and carbon footprint.

Paper bill delivery is simply replaced with electronic bill delivery.

There is a small niche of EBPP offerings which drive paper turn-off, by providing an alternative delivery mechanism, (a secure electronic ‘push’ delivery channel), which effectively delivers eBills directly to customers’ email inboxes, instead of requiring them to collect bills from a website.

Consumers are becoming more aware of the environment and are thus looking for ways to ‘go green’. Many are expecting their service providers (banks, telco’s and utilities) to implement green initiatives. Choosing an eBill over a paper bill directly contributes to saving trees, and consumers support it.

Switching to electronic billing and payment will make a significant, positive impact on the environment. According to statistics published on the PayItGreen Alliance website, every year, paper cheques use more than 674 million gallons of fuel and contribute more than 3.6 million tons of harmful greenhouse gases to the environment. It is estimated that every year around 13 million trees are needed to produce all the paper invoices used in Europe.

As companies convert customers to receiving digital communication, there are significant cost savings to be enjoyed with every eBilling run. The business case for eBilling is very solid, and in most cases the investment required to set up this process is very often recovered within the first few months.

An organisation can save 1-2% of its turnover by replacing paper bills and optimising the related processes. Thus, the payback time on investments in eBilling projects can be as short as six months. Billers throughout Europe are realising how quickly enterprise costs can be reduced. According to Billentis, in 2008, roughly 1 million European businesses and 23 million consumers exchanged one billion electronic invoices. It is expected that every day in 2009 1,200 businesses and 11,000 consumers will become new eInvoicing users.

In addition to saving costs and the environment, Email Bill Presentment and Payment Solutions can also save time, as receiving and paying bills online each month reduces the time it takes billing-to-payment cycle from days to minutes.

EBPP clients are predominantly companies that produce and disseminate high volumes of bills each month – in the financial services, telecommunications and utilities industries. They are currently experiencing phenomenal benefits by replacing paper bills with secure electronic documents.

As the world adopts a more ‘Go Green’ attitude, many companies are investing in going green initiatives such as EBPP, which ultimately provides a tangible demonstration of their commitment to carbon footprint reduction.

About Striata

Striata’s Secure eDocument Delivery and Email Bill Presentment & Payment (EBPP) are solution sets that deliver a rapid reduction in operational costs, quicker payments and an enhanced customer experience.

Striata revolutionises the way bills, statements, policies, collection notices, letters, payslips and other high volume system-generated documents are delivered and paid. Registration requirements are eliminated by emailing feature rich, interactive, encrypted documents directly to the inbox and enabling innovative 1-click electronic payment from within the document itself. Direct email delivery of bills and statements dramatically increases customer adoption of electronic documents, paper turn off and ePayments. This enables Striata’s clients to achieve rapid ROI; complement their existing self-service and e-communication strategies; significantly reduce paper output and to meet their carbon footprint/environmental impact targets.

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Should You Customize Your Presentation?

In other words, do you need to make sure that each time you talk about one of your ‘power’ topics, does it need to be custom fit to that specific audience?

Well, yes and no.

In other words, it depends. I’ve seen speakers that go to great lengths to make sure that they are relating to a specific audience.

For instance, when I saw Tony Robbins address the audience at the Natural Products Expo West a couple of years ago, his presentation had a lot to do with that specific industry. But he had a lot invested in it – financially. One of his companies had an interest in new FDA rules that might affect them, so his knowledge of the industry was extremely high. And because of that, his presentation was specifically tailored to the audience – even though his core message could have been delivered to virtually any gathering.

I’ve also seen keynotes that were ‘cookie-cutter’ and could have been virtually cut-and-pasted to any group without changing a single word.

Both went over quite well.

So what’s the answer?

In those cases, the audience was large – a few thousand at least. The speakers were well known, and the audiences quite receptive.

If you’re speaking to a smaller audience, your payoff will be worth it if you can tailor your presentation.

Let’s say you’re speaking to a group of fitness trainers. Before the presentation if you take some time to chat with some of the audience (either in person or with one of the organizers ahead of time) and learn a bit about the group, you’ll have some good ammunition to add to your speech.

For example, perhaps you speak with Carol, who’s been training and helping clients who are recovering from auto accidents. You tell her that an acquaintance of yours was in an auto accident recently and is in need of some direction. In your conversation you may uncover a couple of tidbits that might help your friend. If you find a way to work a few elements of that conversation into your presentation it does a couple of things:

First, it shows that you took the time to talk to and learn a bit about your audience. It shows them that you care.

Second, when you mention Carol’s name, several members of the audience will perk up a bit more because they’re sure to know who Carol is. So you’ve got them paying closer attention.

Both of those elements will make you more attractive to the audience as a good speaker. It wouldn’t surprise me if a number of them took mental notes and remember to call you when a group they’re associated with needs a speaker.

So all the way around, customizing your presentation – whether a full-blown speech written specifically for the group, or adding some elegant personalization touches – makes a lot of sense.

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