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Are you a salesperson who is not happy or has doubts about your sales presentations? Presenting an effective sales presentation requires skill, practice planning and preparation. There are guidelines that that may be used to produce effective sales presentations which will be examined.

It is important to keep your sales presentation simple and to the point. It should not be too simple in a way that will lack substance. Through substance you can show features of your products and create an impression. Your presentation should be memorable both to you the salesperson and also to your prospects .Strive to clarify responsibilities and explain any agreements. Avid lengthiness in your sales presentations and reduce your chances of elaboration especially of product knowledge.

Effective sales presentations create an impression and have emotional appeal. Of note, is that people tend to buy on emotion, not logic. By appealing to the prospects emotion you have a better chance of closing the sale. Strive to get rid of fear if you are scared of public speaking because you will not be able to make effective presentations.

Having the appropriate presentation is crucial. Just the thought of giving a sales presentation that is inappropriate is enough to make you cringe not to mention how embarrassing it can be. It is important that you prepare thoroughly for your presentations and have everything in order. Let confidence come across in your presentations since its absence will be noticed by prospects.

Finally, consider the bigger picture that your presentation is reflective of. This will cause you to see both sides of the presentation and mention both features and benefits associated with your products. Try to avoid one sided presentations and your prospects will kindly show their appreciation for having been involved and listened to. By utilizing these guidelines you will make more effective sales presentations.

The key to a great presentation is in the preparation, if you spend the time and energy on getting ready to deliver by the time you come to making your speech it will be the way you want it and need it to be.

Here are five simple ways to make sure you’ve laid the groundwork for a talk that leaves a lasting positive impression on your audience.

Practice Your Delivery

It’s time to rope in some friends or colleagues and use them as guinea pigs. If you want to know how people will receive what you say there’s no better way to find out than to talk to some people. When you do this get feedback, and more importantly act on that feedback.

You can also video yourself, but don’t try and evaluate your performance by yourself. We tend to be too tough or too easy on ourselves, and videos can make us extremely self conscious. So ask someone else to go through it with you.

Focus on: Content and Style

Check the Venue

Spend some time in the place (if you can) where you will be delivering, look at the set up particularly where the audience will sit in relation to you. Look at how you will get to the space in which you present and keep an eye out for obstacles, there’s nothing worse than tripping over a cable prior to a big speech.

Focus on: Access and Comfort

Don’t Over Do It

If you over prepare you can end up with a formula but no magic. It can leave you stilted and robotic and people will perceive you as “going through the motions”. Trust in yourself and rely on the principle that once you feel 90% ready, you’re ready. The other 10% isn’t big enough to worry about and is almost certainly tiny detail that no-one else notices.

Focus on: Maintaining the flow and keeping it natural

Check the Tech

Look at the projector; make sure you’re familiar and comfortable with it. Practice with any controls and ideally learn to use them without looking. Make sure your PowerPoint keeps within style guidelines and isn’t full of annoying animations and swoosh effects.

Focus on: Avoiding distractions on the day

Visual Aids

Keep words to a minimum and use your visuals to enhance and maintain your talk. You’re the source of the speech not the slides. So graphics that illustrate and improve the content are great, thousands of type written notes – are not.

Focus on: Complementing not replacing your speech

What really makes a good MLM presentation?

This is a 3-part series in which I’ll discuss:

Part #1 (this part) – Your state of mind when you conduct an MLM presentation

Part #2 – The problem and solution approach

Part #3 – What is your offer to your prospects?

Here’s Part 1:

Not long ago, I watched Ruben Gonzalez — a 3-time Olympian in a sport that takes him down an icy mountain on a

sled at an incredible speed — who is now a motivational speaker.

He started after a short video clip of his triumph by saying:

“Many people asked me if going down an icy mountain at 85 mph is scary?

“I told them, ‘No, it’s not scary…

“It’s terrifying! It’s awful!”

As he said that with full of passion, energy and emotion, I began to wonder how many times he had said those same words that would capture anyone’s attention right from the very beginning of his talk?

5 times? 20? 100? 500?

I would reckon he had spoken those same few paragraphs at least a few hundred times. In fact, someone once told me that Madonna typically rehearse a song for at least 500 times before she performs on stage.

How is it that Ruben Gonzalez is still able to maintain his passion and energy level as he related his experience with the audience for the umpteenth time?

… Or should I put it this way:

Ruben Gonzalez is a professional motivational speaker who is able to make sure that every time he speaks – no matter whether it’s his 10th time or the 1000th time – with the same passion and energy!

And that’s expected of him, isn’t it?

After all, he’s a motivational speaker…

But, on the other hand, have you ever thought that he could in reality be sick and tired of telling the same old story over and over again no matter how exciting that story can be?

Now, think for a moment of those days when you first joined your MLM business…

You were totally excited and charged up… especially after your sponsor shared with you that you can earn a mind boggling income by simply sponsoring a few downline…

…And then you went out there and shared with your friends.

…And it was easy to sponsor a few people – I’m sure you know what I mean

Your excitement, enthusiasm, eagerness, energy literally ‘electrified’ the prospect and he would be a fool not to take up your amazing offer!

Now… FAST FORWARD 3 months, 6 months, a year or two…

What happened?

You did your best to show your plan but found that your closing rate hit rock bottom.

How many times have you shared your business?

A hundred times? 200? 500?

Aren’t you like Ruben Gonzalez who’s sharing the same old plan, talking about the same old company, same old products?

It had gotten a little boring now and you just want to finish off quickly and get your prospect to sign up so
he won’t take up your precious time.

After all, this business is so simple and why did he (the prospect) not see it and kept asking so many questions?

So, before you make your next MLM presentation, take a moment to reflect on those days when you first joined and do your best to share with the same enthusiasm and then watch your success rate go back up again.