Use Webinars to Add Value to Existing Presentations

Many presenters, when the idea of running webinars is suggested to them, respond by saying:

“There’s no way we could do our training courses by webinar, because the people really have to be in the room.”

The truth is: They are probably right!

Some face-to-face interactions simply can’t be replaced by webinars (For example, it’s difficult for a webinar to re-create the experience of a dynamic keynote presentation). But that’s no reason to abandon webinars altogether.

Some webinars do replace existing presentations, but many don’t. They can promote, support, complement, supplement, and add value to your existing presentations instead. Here are three examples…

1. Pre-event support

If you offer any intensive workshops, consider whether it’s worth running a preliminary webinar to help your participants prepare for the workshop. This means they turn up to the workshop with all their preparation done, ready to make best use of the time you’ve got together face to face.

If the participants don’t know each other, this is also an excellent way of breaking the ice and building some rapport between them (and you!) before they meet at the workshop.

2. Post-event support

You can also use a webinar to provide support after an event – for example, doing a Q&A session some time after a training program, to answer questions from participants who are implementing your ideas. This adds value to the program, and provides more of a package for the participants (and your client, if this is an in-house program).

Schedule this webinar at an appropriate time after the event. Give them enough time to put the workshop ideas into practice, but don’t leave it so late that they get stuck and lose motivation. Typically, it would be 4-8 weeks after the event.

3. Mastermind group

For even more embedded learning, consider offering to facilitate a “mastermind group” from among the attendees at a face-to-face presentation. This works best, of course, when you’re dealing with a small group. You don’t have to be the expert; simply be the facilitator who provides the webinar technology.

Although I’ve described this as a way of supporting an event, you could run it equally well as a stand-alone mastermind group with your own business colleagues. Webinar technology means they no longer need to be in the same room, city or country!

How could YOU use this?

Consider your current presentations – whether they are keynotes, training programs, coaching, facilitation or something else. How could you use a webinar to add more value to what you deliver?

How to Construct Presentations that Sell!

The dramatization, or showmanship, in your sales presentation allows you to appeal to as many of the client’s senses as possible. The more of his senses you can involve the more impact your product will have. Ask him to handle it, feel it, use it, if appropriate taste it, smell it or listen to it. Taste, touch, smell, looking involve the emotions. Build into your demonstration every opportunity for your client to become physically and emotionally involved with your product or service. While he is engaged with your product you can observe him and watch for signs of emotion, signs that he is believing, disbelieving, accepting or rejecting, the things you have said.

Remember only one third of what we hear is absorbed. The more senses we use in the learning process, the more information registers in the mind. Consequently the more you can use visual aids, the closer you will bring your client to the product. The elements, which make up showmanship are, Interest, Drama, Emotion, Excitement and Action.

Remember it’s your dramatic presentation that earns you the money that will make your life a success. Take time to study your approach, your opening of the sale, the way you present the benefits, backed up by the features of the product, the way you anticipate possible objections and how you counter them, and then how you close the sale. The Success Formula.

Initially I was taught to construct the sale around the word “IDEA” I = Interest: D = Desire: E = Enthusiasm: A = Action. Interest it is created by identifying a problem or a need that the client might have. Desire is stimulated by introducing your product as a solution to the problem. Enthusiasm is built up by emphasising the benefits your product will bring him through the features of the product.

Action is engaged in by making it easy to buy using your closing questions. EG: would you like the red version or would you prefer blue? Would you like to pay now or on delivery? This structure of a presentation worked well for me a number of years, until I learned of a new and better formula. This has since proved to be a far superior way of structuring a sale. The formula is DIPADA.

If you learn this structure and apply it, your presentations will flow more naturally to a close… D = Disturb: I = Interest: P = Proof: A = Acceptance: D = Desire: A = Action. D = Disturb your client by pointing out his need or his problem. It’s often the case that he is not aware that he has a problem. I = Interest him in the product by introducing it is as a solution to this problem. P= Prove that your product will be the ideal solution, get him to accept and agree that the product fits his need.

Proof and acceptance go together, Proof can also be provided by third-party testimonials or referrals to other satisfied users (especially if they are in the same line of business as himself.) A = Acceptance of the proof you give him is important, if he doesn’t accept the proof that your product or service will satisfy his need he won’t buy it. D = Desire is built by emphasising the benefits of owning your product which arise from its features. These might include the quality, price, safety, service or the guarantee, particularly those things that you notice have caught his attention. A = Action must be the close of the sale. This you can do at any point in the presentation by the use of trial closes.

To test whether the client is ready to buy you can ask closing questions: “What colour would you prefer?” — “Would you like the standard model or would the deluxe suit you better?” I used DIPADA to build up every kind of presentation I have made ever since. I even used it to construct sales letters. I have found the Proof and Acceptance area is the point at which you can introduce the common or standard objections yourself. When volunteered and dealt with in this way they disarm the client, which makes for a smooth flow through your presentation. By the end of your presentation the client is willing to buy and doesn’t feel as though he has been sold. It becomes a purchase rather than a sale.

Debt Negotiation – How a Professional Debt Negotiation Program Can Help Consumers

Debt negotiation is greatly needed in the present society with these sudden economical problems people are facing. It is only at the times of economical hardships that a person needs a way to get rid of his debts or his economical problems. Thus, only a suitable way of getting out of debt can only provide an answer to your questions regarding finance. Accordingly, debt negotiation through debt settlement can be identified as a best way of eliminating your debt and getting rid of your financial issues.

If you are really in need of getting out of debt, there are only several ways available to practice. Bankruptcy and debt settlement are some of those highlighted methods available. These two methods are also completely contrasting from one another. Bankruptcy does not give a direct solution for your financial issues. Instead of that, debt settlement really provides you with extremely suitable solutions. This negotiation system is the most successful to practice as it brings forward an eternal solution for your financial issues.

Helping a troubled consumer who is extremely in debts is just helping that particular person to eliminate his debts or to totally get rid of his debts. Thus, when helping this kind of a consumer, professional debt negotiation is the most recommended method to practice. However, this negotiation processes can only be found in settlement processes. Debt negotiation is a process where you being the consumer, can obtain a certain reduction of your debts by having negotiations with your creditors through the professionals working on those companies. Thus, the success of this system totally depends on the fact that how much professional are the negotiation program and the legitimacy as well as accuracy of the company. Thus, finding a legitimate company is the best way of getting out of this problem.

Thus, if you found this kind of a highly qualified, professional company to settle your debts through negotiations, it can really help the consumers to get rid of your financial issues. Thus, if you approached this problem very carefully, then there is nothing to worry; you can easily eliminate your debts up to a certain extent. But, only if you go through a settlement company, you can enjoy the after results of it.